5 Steps for Success with Facebook Ads in 2016

Justin Lofton Facebook Advertising, Facebook Custom Audiences

It seems like Facebook can’t catch a break. The social media platform has1.55 billion monthly active users, with over 700 million of those users visiting Facebook on mobile each day, and yet still, all you’re likely to hear about Facebook from business owners is that the organic reach is […]

The social media platform has 1.55 billion monthly active users, with over 700 million of those users visiting Facebook on mobile each day, and yet still, all you’re likely to hear about Facebook from business owners is that the organic reach is terrible and that their ads don’t work.

Here are steps to set the stage for Facebook advertising success in 2016…

1. Start Using Website Custom Audiences Today

2. Lead With Un-Gated Content

3. Use Lookalike Audiences to Expand Your Target Audience

4. Split Test…and Then Split Test Again!

5. Be Prepared to Troubleshoot

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