7 Simple A/B Tests for More Effective FB Ad Design

Justin Lofton Facebook Advertising, Marketing

Facebook advertising can be a tricky venture. Not only do you have to precisely determine and target your audience, but you also have to guess what type of ad content and copy will resonate with them the most. Unless you’ve already created many Facebook ads, that can be a […]

Not only do you have to precisely determine and target your audience, but you also have to guess what type of ad content and copy will resonate with them the most. Unless you’ve already created many Facebook ads, that can be a challenging task.

Aida Gadzo does a great job of breaking down many of the split tests you should consider when running your Facebook advertising campaigns.

1. Text Only vs. Image

2. People Image vs. Product Image

3. Generic Photo vs. Custom-designed Image

4. One vs. More Propositions

5. Question vs. No Question

6. Focus On vs. Leave Out Word “Free”

7. Logo vs. No Logo

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