How to Use Facebook Local Awareness Ads to Target Customers

How to Use Facebook Local Awareness Ads

Justin Lofton Facebook Advertising, Marketing

Do you want to promote your local business to customers using Facebook? Have you heard of Local Awareness Ads? Local Awareness Ad campaigns are easy to set up and let you reach Facebook users based on the business location they’re closest to. In this article you’ll discover how to […]

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Local Awareness Ad campaigns are easy to set up and let you reach Facebook users based on the business location they’re closest to.

I believe local awareness ads in Facebook will become a very effective ad campaign and objective in 2016.  The ability for both local businesses and national business (via Power Editor) to generate awareness and phone calls directly from Facebook ads is extremely powerful.

This is ad objective is currently under utilized by marketers but I expect business both large and small to start testing this new ad campaign objective to drive new business for local businesses, franchises and national firms in the new year.

#1: Create Your Local Awareness Campaign

#2: Define the Ad Target

#3: Design Your Ads

#4: Scale Your Campaign for Multiple Locations

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