New Facebook Pixel: Audiences, Custom Conversions & Standard Events

Justin Lofton Facebook Advertising, Facebook Custom Audiences

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

New Facebook Pixel The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. Most are overwhelmed by the concept and run for the hills. Those who dig in are rewarded… Look, I don’t blame those who are […]

The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. Most are overwhelmed by the concept and run for the hills. Those who dig in are rewarded…

Jon does a great job of helping us understand how to implement and leverage the new Facebook pixel for website custom audience retargeting and tracking conversions.

The best strategy at this stage if you are already using the old pixel is to go ahead and install the new pixel across your entire website as you did the old pixel so that the new pixel can start collecting data now and after a few months you can start using the new pixel completely and go ahead and remove the old pixel from your website.

Here’s to your Facebook advertising success!

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