#1 Facebook Lead Ads & Custom Audience Syncing Solution

With SyncSumo You Can Easily Automate Your Facebook Advertising Efforts by Syncing Your CRM or Email Autoresponder w/ FB Custom Audiences & Lead Ads!

By

NEW FACEBOOK UPDATES: Delivery Insights, Audience Sharing, & Daily Budget Pacing

New Facebook Advertising Updates 3/29/16

I just hung up the phone with my Facebook rep and here are the latest updates for you…

1. Delivery Insights

Earlier this week Facebook introduced Delivery Insights, a new set of insights available in Ads Manager that tells advertisers how their ads are competing at auction and provides recommendations on how to tweak the ad to make it more competitive. Delivery Insights from Facebook

My Facebook rep told me that it should be rolling out in the coming weeks but there is no set roll out date at this time. You’ll be able to find it in the “Delivery” column in the campaign and ad set level, as well as in a standalone tab under “Tools.”

Delivery Insights identifies under-delivering ad sets, meaning ad sets that are set up to reach more people each day than they are actually reaching. Under-delivery is a sign that the ad could be tweaked to be more effective at winning more auctions, and Delivery Insights explains why the under-delivery is happening and highlights suggestions for specific actions the advertiser can take to make their ad more competitive at auction.

I know a lot of advertisers have been up in arms lately with a lack of ad delivery so I hope this gives us all more clarity on why a specific ad set / ad is not being delivered as expected. Keep checking Ads Manager over the next few weeks and let me know if you see it.

2. Audience Sharing (by invitation only)

Facebook Audience Sharing

We’ve been working closely with Facebook to use a little known feature that Facebook has made available to a select number of advertisers. Business Manager - Facebook Audience Sharing

The audience sharing feature allows you to share audiences across ad accounts.

There are many ways that this could be used. In our case, we are using it as we create new pixels for a few of our web properties and we are testing it with a non-profit organization that wants to partner with businesses to extend the reach of their fund raising efforts.

If you have a Facebook ad rep and you have a good use case for audience sharing, then ask them if your ad account can be whitelisted for the feature.

Facebook has no plans, at the moment, to make this feature available to all advertisers as it could likely be easily abused.

 

3. Daily Budget Pacing

Optimize Facebook Daily Budgets

Daily budget pacing is a new feature that will roll out to 2% of advertisers by March 30th, 20% by April 4th and be fully rolled out to everyone via Power Editor in May. I believe this will REALLY help both small budget and big budget advertisers get better results from the Facebook advertising platform.

Below is Facebook’s explanation of how daily budget pacing works for you…

“Historically, when advertisers have chosen to create ads with daily budgets, we have attempted to spend exactly that daily budget amount each day. For example, if you set a daily budget of $10, we used to try to spend exactly $10 every day — even though we know that the opportunities to show ads to people on Facebook who’ll be the most valuable to you will vary from day to day. However, we’ve seen that trying to spend exactly the same amount every day often doesn’t produce the best results; for example, our tests show that allowing daily spend to vary slightly from day to day (based on the different opportunities to show ads each day) leads to equal or better cost per objective than spending exactly the same amount every day.

Since our goal is to maximize the value you get from each ad you create, we’ve started gradually testing a new approach where, if you prefer setting daily budgets instead of lifetime budgets, we’ll ask you to specify a daily *average* budget you’d like to apply to your ad set. Each day we’ll aim to spend, on average, the daily budget that you specify. Based on the different opportunities to show ads to people in your audience each day, on some days we’ll spend less, and one some days we’ll spend more. If your daily budget is $10, we may spend up to $12.50 on a given day. But in any calendar week (Sunday through Saturday), we won’t spend more than 7 times your daily budget. (And if you start running your ad in the middle of the week, we’ll prorate the total calendar week spend accordingly. For example, if you start running your ad on Wednesday and your daily budget is $10, we won’t go over $40 for the remainder of the calendar week, since there are four days from Wednesday through Saturday)”

Daily budget pacing will likely encourage advertisers to apply bigger budgets to ad sets because they know that Facebook will better optimize the budget available to them.

Facebook is now busy counting their money at the end of the first quarter of the year so we won’t likely see any major updates between now and April 15th. I’ll keep you posted if I hear anything. 🙂

By

How to Use Facebook Local Awareness Ads

How to Use Facebook Local Awareness Ads to Target Customers

Do you want to promote your local business to customers using Facebook? Have you heard of Local Awareness Ads? Local Awareness Ad campaigns are easy to set up and let you reach Facebook users based on the business location they’re closest to. In this article you’ll discover how to […]

Local Awareness Ad campaigns are easy to set up and let you reach Facebook users based on the business location they’re closest to.

I believe local awareness ads in Facebook will become a very effective ad campaign and objective in 2016.  The ability for both local businesses and national business (via Power Editor) to generate awareness and phone calls directly from Facebook ads is extremely powerful.

This is ad objective is currently under utilized by marketers but I expect business both large and small to start testing this new ad campaign objective to drive new business for local businesses, franchises and national firms in the new year.

#1: Create Your Local Awareness Campaign

#2: Define the Ad Target

#3: Design Your Ads

#4: Scale Your Campaign for Multiple Locations

 

By

7 Simple A/B Tests for More Effective FB Ad Design

7 Simple A/B Tests for More Effective Facebook Ad Design

Facebook advertising can be a tricky venture. Not only do you have to precisely determine and target your audience, but you also have to guess what type of ad content and copy will resonate with them the most. Unless you’ve already created many Facebook ads, that can be a […]

Not only do you have to precisely determine and target your audience, but you also have to guess what type of ad content and copy will resonate with them the most. Unless you’ve already created many Facebook ads, that can be a challenging task.

Aida Gadzo does a great job of breaking down many of the split tests you should consider when running your Facebook advertising campaigns.

1. Text Only vs. Image

2. People Image vs. Product Image

3. Generic Photo vs. Custom-designed Image

4. One vs. More Propositions

5. Question vs. No Question

6. Focus On vs. Leave Out Word “Free”

7. Logo vs. No Logo

By

Leverage Paid Traffic to Generate More Event Ticket Sales

EP 23: Sell High-Ticket Events with Paid Traffic

Looking to sell tickets to an event? The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns. Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to […]

Looking to sell tickets to an event? The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.

You’ll love this podcast event.  As always, Molly, Keith and Ralph walk you step-by-step through the process of generating high-ticket sales for your events.

Selling tickets to an event is not always an easy task.  On this podcast you’ll discover what you need to do to get the most out of every event you promote.  Any many cases business owners and marketers alike overlook some of the lowest hanging fruit when they decide to start promoting an upcoming event.

Understanding your relationship with each audience is critical to maximizing your marketing and advertising efforts.  This is especially true when trying to sell high priced tickets to both online and offline events.

By

5 Steps for Success with Facebook Ads in 2016

5 Steps for Success with Facebook Ads in 2016

It seems like Facebook can’t catch a break. The social media platform has1.55 billion monthly active users, with over 700 million of those users visiting Facebook on mobile each day, and yet still, all you’re likely to hear about Facebook from business owners is that the organic reach is […]

The social media platform has 1.55 billion monthly active users, with over 700 million of those users visiting Facebook on mobile each day, and yet still, all you’re likely to hear about Facebook from business owners is that the organic reach is terrible and that their ads don’t work.

Here are steps to set the stage for Facebook advertising success in 2016…

1. Start Using Website Custom Audiences Today

2. Lead With Un-Gated Content

3. Use Lookalike Audiences to Expand Your Target Audience

4. Split Test…and Then Split Test Again!

5. Be Prepared to Troubleshoot

 

By

New Facebook Pixel: Audiences, Custom Conversions & Standard Events

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

New Facebook Pixel The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. Most are overwhelmed by the concept and run for the hills. Those who dig in are rewarded… Look, I don’t blame those who are […]

The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. Most are overwhelmed by the concept and run for the hills. Those who dig in are rewarded…

Jon does a great job of helping us understand how to implement and leverage the new Facebook pixel for website custom audience retargeting and tracking conversions.

The best strategy at this stage if you are already using the old pixel is to go ahead and install the new pixel across your entire website as you did the old pixel so that the new pixel can start collecting data now and after a few months you can start using the new pixel completely and go ahead and remove the old pixel from your website.

Here’s to your Facebook advertising success!

By

Targeting: One More Reason Marketers Can’t Afford to Ignore Instagram Anymore

Targeting: One More Reason Marketers Can’t Afford to Ignore Instagram Ads Anymore

Instagram has many upsides for brands evaluating on which autonomous marketing platforms (ie: social media, apps, etc.) they should place their advertising. First, Instagram is one of the largest mobile ad platforms in the world, with more than 400 million monthly active users . In fact, it became the […]

First, Instagram is one of the largest mobile ad platforms in the world, with more than 400 million monthly active users. In fact, it became the second-largest social network in the U.S. in 2014, according to eMarketer.

The idea of complementing Facebook with Instagram in a campaign may be new to you. So, here we’ve answered a few high-level questions about how you can reach Instagram ad viewers on Facebook:

Being able to tap into all of Facebook’s existing targeting capabilities allows advertisers to mirror success quickly on Instagram. This is especially true for advertisers who have found that custom audience segments such as CRM audiences and Website Custom Audiences perform well for them on Facebook. Advertisers can easily leverage, and see success with these audiences on Instagram. Furthermore, creating lookalikes of these audiences will help advertisers scale messaging across Instagram without sacrificing the quality of the audience reached.

  1. How does remarketing Instagram users on Facebook work?
  2. What can you measure in a remarketing campaign?
  3. What should I remember if I want my remarketing campaign to be successful?

Most marketers and advertisers have yet to realize how massive the opportunity is with Instagram advertising to follow your website visitors and email contacts across the various channels that they hang out on everyday.

2016 will be the year that business owners begin to take advantage of social media platforms including Facebook and Instagram to grow their business in an automated fashion.