Targeting: One More Reason Marketers Can’t Afford to Ignore Instagram Anymore

Targeting: One More Reason Marketers Can’t Afford to Ignore Instagram Anymore

Justin Lofton Facebook Advertising, Instagram Advertising

Targeting: One More Reason Marketers Can’t Afford to Ignore Instagram Ads Anymore

Instagram has many upsides for brands evaluating on which autonomous marketing platforms (ie: social media, apps, etc.) they should place their advertising. First, Instagram is one of the largest mobile ad platforms in the world, with more than 400 million monthly active users . In fact, it became the […]

First, Instagram is one of the largest mobile ad platforms in the world, with more than 400 million monthly active users. In fact, it became the second-largest social network in the U.S. in 2014, according to eMarketer.

The idea of complementing Facebook with Instagram in a campaign may be new to you. So, here we’ve answered a few high-level questions about how you can reach Instagram ad viewers on Facebook:

Being able to tap into all of Facebook’s existing targeting capabilities allows advertisers to mirror success quickly on Instagram. This is especially true for advertisers who have found that custom audience segments such as CRM audiences and Website Custom Audiences perform well for them on Facebook. Advertisers can easily leverage, and see success with these audiences on Instagram. Furthermore, creating lookalikes of these audiences will help advertisers scale messaging across Instagram without sacrificing the quality of the audience reached.

  1. How does remarketing Instagram users on Facebook work?
  2. What can you measure in a remarketing campaign?
  3. What should I remember if I want my remarketing campaign to be successful?

Most marketers and advertisers have yet to realize how massive the opportunity is with Instagram advertising to follow your website visitors and email contacts across the various channels that they hang out on everyday.

2016 will be the year that business owners begin to take advantage of social media platforms including Facebook and Instagram to grow their business in an automated fashion.

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